Giving a short-let rental brand its first owned booking channel. 1279 Apartments, operating in Lekki and Victoria Island, had relied entirely on third-party platforms like Airbnb and Google listings to reach guests. The engagement covered strategy and research, brand and design, full web application development, and ongoing website management. The results have been substantial. Since launch, the site drives an average of 15 bookings a week directly through the website, and cancellation rates have dropped 98% compared to when the business relied solely on third-party platforms. That performance holds up technically as well: the site carries a GTmetrix Grade A, with a 92% performance score, 100% structure score, and a Largest Contentful Paint of 670ms.
HOSPITALITY